Artificial Intelligence,  Technology

How Should Companies Really Approach AI? A Practical Guide to Build vs Buy Decisions in 2025

Artificial Intelligence isn’t a buzzword anymore. From boardroom buzzwords to team-level prototypes, every enterprise wants to jump in. It’s no longer a question of if companies should use AI — but how they should use it meaningfully.

But here’s the catch: AI success isn’t just about models or tools — it’s about decisions. The right AI methodology and execution strategy depends deeply on contextconstraints, and capability maturity.

After 20+ years in software and nearly a decade in AI/ML, I’ve seen one thing over and over again: Companies want AI, but most don’t know how to build or integrate it in a way that drives real impact.

This post kicks off a multi-part playbook on how I believe businesses should approach AI — grounded in real-world engineering, not slides or theory.

Start With the Problem, Not the Model

Tools follow problems. Not the other way around.


In this first part of the Practical AI Playbook, I’ll walk you through a simple but robust decision framework we use to decide how to approach AI projects — build vs. buy, prototype vs. production, generic tools vs. handcrafted pipelines.

Let’s break it down.


Start : The Decision Flow: Start With Context, Not Code

Too many AI projects start with a tech-first approach — “let’s use GPT-4” or “can we run this in PyTorch?” That’s like choosing your construction material before you’ve even decided if you need a bridge or a tunnel.

Instead, our decision tree begins with a simple but powerful question:

Is the use-case generic, or does it require domain-specific knowledge?

This instantly tells you whether you’re in commodity tooling territory (think document summarization or storage automation) or if you need to go deeper and build something tailored in-house.


Buy If You Can, Build If You Must

If the problem you’re tackling is generic and widely encountered across industries, it’s often smarter to leverage off-the-shelf solutions rather than reinvent the wheel. Enterprise-grade platforms like OracleMicrosoft SharePointGoogle Workspace, or even internal systems your organization already maintains can offer reliable, scalable, and well-supported capabilities for:

  • Content and Document Management
  • Workflow Automation and Storage
  • Email Parsing and Summarization
  • CAD and Design File Automation
  • Knowledge Base Search (e.g., using ElasticSearch or Coveo)
  • Task and Project Management (e.g., ServiceNowJiraNotion)
  • Collaboration and Version Control (e.g., ConfluenceOneDriveBox)

The key is to prioritize speed to value and integration ease when a solution already exists and meets 80–90% of your requirements.

Don’t reinvent the wheel. Focus instead on integration and adoption.

But if the answer is No, and your problem is nuanced, high-value, or unique — you’re headed into the build zone.


Build Smart And Validate Early

This is where many AI projects lose steam: by overcommitting upfront without validating feasibility or business impact. The result? Months lost, budgets stretched, and stakeholder confidence shaken.

A better approach is to start lean with a focused Proof of Concept (PoC) — ideally within a 2–3 month timeline, using minimal resources and modular, open-source components.

Use proven tools and platforms to move fast:

The goal of the PoC is simple:

Show that your AI solution delivers real, measurable business value — not just technical elegance but ROI clarity.

Get quick feedback. Prove the concept. Then iterate or scale with confidence.


From PoC to Production: Hand-Craft with Confidence

If the PoC resonates, now it’s time to go from “good enough” to “robust and secure.”

That means:

  • Using your organization’s governance-approved tools
  • Aligning with enterprise architecture
  • Ensuring security, observability, and scale

You’ll often combine tools like:

  • OpenShiftArangoDBRabbitMQAirflow
  • PyTorchApache SparkPostgreSQLAzure/AWS services

This is where AI becomes not just smart, but safe and sustainable.


Key Takeaway

AI is not magic — it’s engineering. And like all engineering, success depends on having the right methodology, tools, and sequencing. This decision tree gives us a repeatable, business-aligned path to do exactly that.

In Part 2 of this series, I’ll deep-dive into the PoC layer — including tooling combinations, architecture examples, and real-world lessons from running 3+ AI pilots in industrial settings.


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